iMediacy – The iPhone Revolution

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Cover image iMediacy

During the last months of 2008 it was time to finish my Bachelors in Communication and Information Sciences with a 5000 word thesis. I decided to focus my attention on the iPhone. The situation was quite different from the current one. The 3G was the current model and the App Store had launched just a few months earlier. I wanted to explore how a product like the iPhone could have such an impact after being on the market for only a short time. My suspicion was that this would have to do with the interface, which is why I focused on the theories of Jay David Bolter and Richard Grusin about remediation, hypermediacy and (transparent) immediacy. Hypermediacy and (transparent) immediacy are usually at odds with each other. Making a product that could have qualities of both could make for a great user experience? was this the secret of the iPhone? My research question was this:

Is the iPhone interface capable of decreasing the tension between immediacy and hypermediacy as defined by Bolter and Grusin?

If you would like an answer to this question, please read my thesis. It won’t take very long and I’ve tried to write in an approachable way. Comments are always welcome.

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